Noon is Amazon’s biggest rival in KSA. Here is how to register, choose between FBN and direct shipping, and keep your metrics green.
Seller guide
Practical guidance for building and operating an e-commerce business in Saudi Arabia.
Updated Aug 20, 2026
All seller guidesSign up on the Noon seller portal with your Saudi commercial registration, VAT certificate, bank details and ID. Noon reviews and activates accounts, typically within a few business days. You will then create your store profile and brand registrations before listing products.
Fulfilled by Noon (FBN) means Noon stores and ships your stock — faster delivery, noon-express badge, and better visibility. With direct shipping (FBP) you keep stock and ship each order within a strict handling window; late dispatch hurts your seller metrics quickly.
| Factor | FBN | Direct shipping (FBP) |
|---|---|---|
| Delivery speed | Fast, noon-express badge | Your responsibility |
| Stock location | Noon warehouse | Your warehouse |
| Returns | Handled by Noon | You handle |
| Best for | Proven, steady sellers | Testing new products |
Noon has strict content standards: white-background images, Arabic and English titles, accurate attributes, and correct brand mapping. Poor content means suppressed listings. For FBN inbound, every unit needs the correct Noon barcode, and cartons must match the ASN (advance shipping notice) exactly.
We receive your inventory, apply Noon SKU barcodes, build ASN-compliant cartons, and deliver to Noon fulfillment centers — or hold your buffer stock and replenish FBN on a schedule so you never go out of stock during a sales event like Yellow Friday.
Put the guide into action
Register once to access sourcing, preparation, warehousing and fulfillment services.
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